dell technologies
Michael Dell believes that “technology has the power to move humanity forward.” It’s that belief that drives his entire company. And we’ve embraced it as our guiding principle. One that has helped us transform the brand and make work that feels more human and emotional. Below are just few of our favorite pieces we’ve made over the years.
love letter
UNseen ballet
We worked with E-Sight and Dell Technologies to provide 20 visually impaired people with state-of-the-art glasses. Then we invited them – and their families – to a special performance of The Nutcracker, so they could see it like never before.
Unseen Ballet - case study
welcome to now
In 2024, we developed a new campaign for Dell Technologies. This work didn’t talk about the future – it celebrated what was being done now, in the present. By a company that was focused on doing more than dreaming.
Train
recipe
tourist
Reef
dell’s first holiday film
How do you make an emotional holiday ad about the power of Dell Technologies? Well, you introduce the world to a hardworking robot powered by AI who’s all about the spirit of giving. And you rescore a super emotional holiday song to back the whole thing.
the giving bot
e-waste unwasted
Dell Technologies has long been committed to fighting the growing e-waste problem in our world. In fact, they actually offer free shipping to anyone who wants to send in their old tech to be recycled or repurposed. We launched a campaign at SXSW to help get the word out.
e-waste unwasted
Dell Technologies has long been committed to fighting the growing e-waste problem in our world. In fact, they actually offer free shipping to anyone who wants to send in their old tech to be recycled or repurposed. We launched a campaign at SXSW to help get the word out.
dell sphere
dell sphere
dude he’s back
He was a staple of 90’s advertising. “Dude, you’re getting a Dell” was practically a meme before meme’s were even a thing. So of course we had to bring him back. Only this time he’s all grown up. And he’s letting the world know that Dell is way more than just a computer company.