Dell XPS
The Dell XPS is Dell’s premier laptop. Stylish, lightweight and powerful, it was built to appeal to a younger audience – and take a bite out of Apple. And every year they keep making it better. So our job is to show off its features – and make Gen-Z recognize it’s one of the coolest laptops out there.
XPS - case study
every little thing is everything
In 2018, Dell relaunched their XPS laptop. And they wanted to let the world know that every single piece of it was carefully considered and purposely crafted.
every little piece
thing of beauty
infinity screen
aluminum exterior
diamond cut edges
get more into whatever you’re into
After we communicated what the XPS was – we needed to tell the world what it was designed to do. So we created a brand campaign that detailed how XPS was specifically built to help you dive deep into your passions.
get into your youniverse
making of get into your youniverse
get into your youniverse
built for you
In 2026, Dell overhauled their XPS again. They designed it to be sleeker, lighter and far more powerful. We developed a new campaign that positioned the new XPS as the ultimate laptop for the Gen-Z audience.
Built for you - fashion week
Built for you - college quad
Built for you - conference room
XPS ON NBA
When you get a media buy during the NBA finals, you can’t just run a normal spot. You need something that captures the energy of the game – and get the audience even more excited about the laptop.