Alienware
Alienware is Dell’s premier gaming platform. It’s designed for serious gamers who live between two worlds – the everyday world we all share, and the one waiting for them inside the games. So we positioned the new Alienware Area-51 laptop as the ultimate portal between the two. We made it seem like there were alternate gaming realities hidden just behind our own. And convinced big brands including Ford, Wendy’s and Aflac to help us do it.