BIC 4 color pen

In 2022, we took over as global creative leads for BIC pens and shavers. It was an iconic brand that had lost a bit of its luster. We were tasked with restoring BICs quirky personality – starting with a campaign for its famous 4 color pen. 

BIC SHAVER

BIC razors had long been thought of as budget razors. Living in the shadow of the goliath that is Gillette. We needed to help them stand out but making it clear that we understood why shaving actually mattered.